TODD H. NIFONG JOINS AMERICAN SILK MILLS AS DIRECTOR OF RESIDENTIAL SALES AND NEW BUSINESS

HIGH POINT, NC, March 25, 2019 – American Silk Mills today announced that Todd H. Nifong has joined the company as Director of Residential Sales and New Business. Nifong will report to David Corbin, CEO of American Silk Mills, and will lead a sales team that will focus on the residential, jobber, designer and e-commerce end markets. Under his direction, Nifong will be responsible for the development of the company’s sales and marketing strategies, as well as exploring and validating growth opportunities in adjacent markets.

Nifong has more than 17 years of experience in the home furnishings and textile industries, with executive positions at Altizer & Co. Decorative Textiles and Swavelle Performance Fabrics LLC. Nifong also serves as chairman of the International Textile Alliance (ITA) Educational Foundation, and has been a past recipient of the ITA Future of the Industry Award as well as the ITA Best in Innovation Award.

“Todd brings an excellent blend of entrepreneurial skills with extensive general management and sales experience to American Silk Mills, and he knows this industry well,” said David Corbin, CEO at American Silk Mills. “Todd is the type of individual that will roll up his sleeves and get things done, and we believe he will help implement strategies and solutions that will drive organic and acquisition growth opportunities for the company.”

Nifong will be a part of the leadership team at American Silk Mills, and will recruit and expand the sales force to better service top priority markets and territories. He will also be responsible for gathering unique customer insights and market knowledge that will help increase the speed-to-market of American Silk Mills innovations.

“I am looking forward to leveraging the operational synergies that now exist with American Silk Mills and Sutlej Textiles and Industries Limited, as they will enhance our ability to produce a market-leading range of luxury textiles more cost effectively,” said Nifong. “Customers will benefit from faster response times, a more versatile product assortment, and a wider range of price points for our products. I can’t imagine a better time to be joining American Silk Mills.”

About American Silk Mills:
American Silk Mills was acquired by Sutlej Textiles and Industries Limited in November 2017. ASM was founded in 1896 and remains among the oldest and most established of the American textile brands. The Company specializes in designing, weaving and distributing innovative textiles to customers across residential, contract, transportation and specialty markets. ASM products include fine jacquard textiles, high quality silks, a variety of luxurious velvets and Sensuede®, an eco-friendly synthetic suede.

About Sutlej Textiles and Industries Limited:
Sutlej Textiles and Industries Limited is the flagship textiles company of the KK Birla Group headquartered in India. It is a leading textile solutions provider, producing a range of products including value-added and specialty yarns, fabrics for home furnishings, contract drapery and upholstery. Sutlej currently serves a global clientele with its presence in major developed and emerging markets across more than 65 countries. The company is an internationally-recognized industry leader in the use of state-of-the-art technology and the implementation of eco-friendly and sustainable manufacturing practices and processing.