American Silk Mills Covers Beauty, Legacy and Performance for Showtime Market

HIGH POINT, NC – May 14, 2019 – Depth of product and timeless design sets American Silk Mills apart from other textile brands and energizes its debut of three new collections at Showtime Market in High Point, N.C., June 2-5. The collections showcase versatility, a wider range of price points, and distinguish themselves by being the first to benefit from the synergies between American Silk Mills and parent company Sutlej Textiles and Industries Limited.

“For American Silk Mills, this Showtime Market brings forward beauty, innovation and performance, and each collection embodies one or more of these elements,” said Susan Hedgecock, Creative Director for American Silk Mills. “We’ve drawn inspiration from our pattern and fabric archives, which are among the most extensive in the world, to create collections with definitive points-of-view, ranging from the heritage and legacy of the company to comfortable, livable yet innovative fabrics.”

EnduroSilk™. American Silk Mills combines the look and feel of silk with the endurance of performance in the inaugural collection of this innovative indoor/outdoor fabrics brand. Bleach cleanable, stain resistant, light fast, and durable in abrasion, the collection reinvents the idea of livable luxury.

Inspired by the classic and athletic beauty of the great American pastimes of sailing and equestrian sports, EnduroSilk™ celebrates vibrant color reminiscent of jockey silks and regatta flags in its Thoroughbred collection. These sophisticated and graphic patterns transform and contemporize exterior or interior living spaces, sunrooms and sun porches with an enduring elegance.

Harkening back to the history and legacy of American Silk Mills, EnduroSilk™ also blends the refined look and feel of silk and linen into innovative designs reminiscent of the classic Italian palazzo, with patterns and colors designed to stand the test of time. Faint fresco or patina finishes, ethereal stripes and clean, refined patterns combine with a sophisticated palette of tinted neutrals, including mother of pearl, silver leaf, alabaster, mercury glass and 14-carat, creating timeless luxury easily embraced by any interior.

Essentials. Designed around a chameleon-like color palette showcasing a mélange of complex, comfortable colors, Essentials shape shifts into any context with ease. Developed for everyday livability, this collection of 16 stocked fabrics work in heavy duty applications with high abrasion resistance and a nod towards social responsibility with a Prop65 compliant Nanotex® protective finish. With touchable textures and a warm and cool neutral palette, Essentials offers endless possibilities.

Pattern Play. American Silk Mills marries a diverse mix of yarns and textures to create signature graphics that are playful, intricate and colorful. Classic with a twist, the condensed collection of four contemporary patterns makes the most of an organic, saturated and livable color palette featuring colors such as indigo, ochre, sumac, tobacco, henna, aubergine and bloodroot.

“These collections are among the most diverse we’ve introduced because they embrace innovation and performance, yet are founded in the design heritage of American Silk Mills,” said David Corbin, chief executive officer for American Silk Mills. “We recognize that consumers desire beautiful, luxurious fabrics that are also casual and approachable. We want to create fabrics that speak to people’s aspirations yet fit within their daily lifestyle.”

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About American Silk Mills:
American Silk Mills was acquired by Sutlej Textiles and Industries Limited in November 2017. ASM was founded in 1896 and remains among the oldest and most established of the American textile brands. The Company specializes in designing, weaving and distributing innovative textiles to customers across residential, contract, transportation and specialty markets. ASM products include fine jacquard textiles, high quality silks, a variety of luxurious velvets and Sensuede®, an eco-friendly synthetic suede.