Crypton® Launches New Collections at ITA Showtime Market: Fernweh Theme Evokes a Passion for Travel and Global Design

Crypton Home Rushdie Collection in Peacock launching at ITA Showtime as part of a globally inspired BAZAAR theme.

Crypton Home Rushdie Collection rich color tweeds launching at ITA Showtime

Crypton® Launches New Collections at ITA Showtime Market:
Fernweh Theme Evokes a Passion for Travel and Global Design

BLOOMFIELD HILLS, MI – September 2019 – A longing for the colors, textures and handcraft of far-off places is the inspiration for Crypton’s new collection of performance upholstery fabrics launching at the ITA Showtime market in Hight Point this November. Inspired by Fernweh, or wanderlust, a longing for distant or yet unseen places, the new collection springs from, “a need to feel fresh inspiration, to step out of the ordinary and to taste the exotic,” says Crypton’s new Residential Design Director, Denise Gutierrez. A veteran fabric design professional and professor of Weave Structure at Jefferson University, Gutierrez says the new textiles will offer the disparate pleasures of three distinct themes, a desert OASIS, a vibrant BAZAAR, and a NORDIC retreat.

Among Crypton’s new offerings will be a special group of large and all-over jacquard fabrics. Woven in North Carolina at the Abercrombie textile mill, which Crypton acquired in September. The jacquards were the jumping off point for the Fernweh theme, along with a selection of plains and solids finished in Crypton’s Kings Mountain, NC facility. Ms. Gutierrez describes the three design directions within the theme:

OASIS: Peaceful, relaxing. A casual-traditional group with warm, earthy neutrals and the textures that are felt on the journey – sand between one’s toes, a rippling pool and a warm breeze, interpreted in fabric.

BAZAAR: Globally-influenced patterns and textures drawn from handcraft traditions, in a vibrant palette of heightened colors evoking spice and sunshine.

NORDIC: A transitional-contemporary group inspired by travel to Scandinavia, with a cool, diffused palette composed of tones from the sky, the sea, dappled beach pebbles and forest mosses.

The Crypton showroom is one of two places where ITA Showtime attendees will find Crypton. North Carolina-based Valdese Weavers, a leading American mill and the exclusive mill partner of Crypton Home Fabric will also be showing a vast array of decorative indoor performance fabrics from its Crypton Home lines. “We’re both grateful for and deeply committed to our exceptional partnership with Valdese,” said Crypton CEO Lance Keziah. “Their high-quality, American-made Crypton Home textiles and strong reputation with their brand partners in the textile and furniture markets are instrumental in making Crypton Home Fabric a leader in the performance category,” he adds.

“Crypton customers at Showtime will enjoy the confidence of sourcing goods from a brand committed to the preservation and development of the American textile industry and the ongoing advancement of sustainable American textile technologies,” says Jack Eger, Senior VP of Crypton, LLC. While these have always been among Crypton’s core value set, the Abercrombie acquisition signifies one more way in which The Crypton Companies are demonstrating their intent to foster ever-increasing success within the domestic textile industry. “This acquisition creates perfect synergy from a shared vision. Bringing together an American mill and an American textile innovator will not only preserve jobs but create growth and generate new opportunities for American-made textiles, “says Keziah. “It adds a key vertical platform to our business that will help Crypton continue to grow and better serve the needs of our expanding customer base.”

Of particular interest to the home furnishings and design community will also be Crypton’s devotion to protecting and preserving Abercrombie’s vast textile art archive that dates back over 200 years with over 300 volumes. Designs in the massive documentary library include everything from silk jacquards to Jacobean prints to Art Deco and other 20th century styles. Crypton’s product development and design teams will certainly be drawing on the rich trove of this American textile treasure to help inspire new, innovative and timeless textile concepts for residential and contract interior fabrics.

WHERE TO FIND IT:

The Crypton Showroom is in Market Square Tower, Suite 404. More: crypton.com

The Valdese Weavers Showroom is in Market Square Tower, Suite 658. More: valdeseweavers.com

ITA SHOWTIME DATES:

ITA Showtime will take place November 17 -20, 2019.

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About the Crypton Companies
The Crypton Companies offer an intelligent, integrated family of high-performance textiles for the contract, home and apparel markets. Since 1993, Crypton provides the best performance solutions that stand the test of time and tough environments. Crypton Fabric revolutionized the use of fabrics in the healthcare, hospitality, government, education and contract segments. Crypton Home® is doing the same in the residential markets, available in hundreds of national retailers. In 2013, Crypton acquired Nanotex®, which was the first to market nanotechnology solutions for textiles. Nanotex, now powered by Crypton, offers flexible solutions for the apparel and contract fabric marketplaces. With a philosophy focused on performance and sustainability, Crypton is committed to consistent fabric innovation, and its products are third party GREENGUARD Gold certified. In 2019, Crypton launched in Europe with technologies that create exciting design solutions that meet the continent’s strict Fire Rating codes and has rolled out an advanced IMO technology for marine applications for performance fabrics. Crypton is headquartered in Bloomfield Hills, Michigan, in the greater Detroit area, and has a research, development and manufacturing facility in Kings Mountain, North Carolina. More information: crypton.com