ITA members will receive a 10% discount on any webinar in the Better Faster Stronger CEU webinar series.
Discount code is: ita720
Code can be applied during checkout.
Better Faster Stronger Webinar series
Presented by Deb Barrett and Susan Schultz
July 21- August 25,2020
All webinars start at 11 am EDT/ 10 am CDT/ 8 am PDT
7/21/20 Industry Pivot Points
The past five months have been…overwhelming. Surveys, studies, and reports by various media organizations and industry associations have been tracking the ongoing changes in opinions and outlooks, and we’ve cut through the clutter to bring you what we see as the most relevant stats and figures. This is an executive summary of key findings from the most recent design industry and overall economic reports, including those from ASID, NAHB, Deloitte, Steelyard, and many others. If you want to know what others in the design industry are currently thinking, what economic experts are currently forecasting, and what consumers currently rate as there most important concerns, join us for this highly informative start to the Better, Faster, Stronger CEU webinar series. 1 hour .1 CEU
The design industry has been wrestling with wide-spread changes for more than a decade. Issues like transparency, supply chain logistics, customized resourcing, specialized areas of practice, and client demands for on-demand project insight and access, have shifted from broader consumer culture to impact all design business. The pandemic and the subsequent disruptions to production and communication have further accelerated their impact. 1.5 Hours .15 IDCEC CEU
Join us for a review of how these changes are currently being addressed in various businesses, examples on how the design industry is (or is not!) dealing with these issues, and ideas on how you can harness these changes to create new opportunities.
One of the most significant and long-lasting consumer trends over the past 30 years has been Wellness. From its roots in exercise and diet, to the all-encompassing “wellness halo” that influences more than $4.5 billion in annual spending, Wellness Culture is a purchasing motivator that the design industry cannot ignore.
And while “wellness” has recently become a design industry headline in response to the pandemic, it’s a trend that we’ve been tracking (and talking about!) for years. We’ll share our insight into how HSW is so much more than codes and standards, with profitable business opportunities that fit right in with the consumer desire to improve their health, safety, and wellness at home. 1.5 Hours .15 IDCEC CEU
7/30/20 Wellness and Window Coverings
A well-designed life includes designing the home into a place for fostering health and happiness. But why and how are wellness and window coverings interrelated? There are over 57 million people in the U.S who are suffering from various health issues because of the continuous change in the climate. are the perfect way to keep you protected, and that is how it plays a major role in your well-being. One of the most important building blocks for well-being is window coverings- offering protection, light and environment control. We’ll examine window coverings’ role in wellness, comfort, safety, circadian lighting and even air quality and present an outlook on the future of wellness and window treatments Plus, provide a detailed road map that can help clear up confusion as new products and services battle over the health and wellness lifestyle; hoping to help you design your best life. 1 Hours .1 IDCEC CEU
8/4/20 Be the Butterfly
We are in the midst of monumental change, so it seems to make sense to apply a little chaos theory to the situation! The “Butterfly Effect” is the popular name for the scientific belief that small changes in a system can result in large-scale alterations to future events. If you want design-industry-specific insights that will encourage you to “be the butterfly” and enact changes in your business—join us for this session. We’ll provide information you need to take control—the new tools, new standards, new processes that are currently being rolled out—instead of waiting to see what your future will be. 1.5 Hours .15 IDCEC CEU
8/6/20 Believe it or Not: Innovation in Materials
What could you do with translucent wood? Or light-generating concrete? Aluminum foam? Hydroceramics? Nanocrystals? Transparent aluminum? Biologically produced fabrics and furniture? All of these seemingly sci-fi ideas are part of a massive materials revolution in the design industry and they couldn’t come at a better time. The pandemic has accelerated consumers attitudes regarding waste, safety, comfort, and health, particularly in regards to their indoor environments. We’ll explore the links between material innovations, sustainability, wellness, and emerging consumer demands and provide an overview of high-impact materials that are changing the present and future of design. 2 hours .2 IDCEC CEU
8/13/20 Opportunity + Innovation = The New Next
We’ve examined the seismic changes affecting the design industry from several different perspectives over the past few weeks of webinars, and discussed how the pandemic has pushed forward many on-the-curve trends. No one knows for sure what the “new normal” will be, but the “new next” is already here. Consumers have already changed their behaviors, businesses have already changed their processes, and design businesses need to change as well in order to address new consumer needs. We’ll feature our favorite examples from across industries with suggestions for how these can be adapted to design in an inspirational “steal this idea” presentation.1.5 Hours .15 IDCEC CEU’s
8/11/20 FOMO Market Report
If you’ve been experiencing Design FOMO, we’re here to help! A fast-paced round-up of our top picks from the most recent shows, launches, markets, and events, both live and virtual, including Fall High Point, ICFF, Atlanta, Las Vegas, NeoCon, and more. 1 hour .1 IDCEC
8/18/20 Content, Client, Connection
The goal of our “Better, Faster, Stronger” CEU webinar series is to feature the many opportunities that exist within the massive changes we’re currently experiencing. But among the most important changes each business needs to address are internal: Is your business positioned correctly to meet new consumer demands? Is your marketing in line with new needs? Is your current client list enough to carry you through this crisis into a profitable future? In this presentation we’ll features methods and processes for you to analyze your current business, identify client needs, and tips for developing your unique value position in the market. 1.5 hours .15 IDCEC CEU
8/20/20 Fast Pitch
As the final presentation in the “Better, Faster, Stronger” CEU webinar series, we’ll hear from our series guest speakers on what their biggest professional curve ball was, and how they recovered. We’ll quiz each other on what innovation we see in lighting rounds of megatrend mash-ups, and then wrap it up with a framework of how to put the information and insight from series into effect for your business. 1.5 Hours .15 IDCEC CEU
8/25/20 Textile’s New Language
Deciphering textile labels has gotten a lot more complicated. Do you know the differences between lyocell, Tencel and viscose? Do you know what eco-silk is? How about mycelium or bast? And what about all the different ways fibers and fabrics are marketed as “recycled”, “green”, “organic” and other eco-conscious terms? As consumers grow more knowledgeable regarding sustainability and natural resource allotment within the textile supply chain, understanding this arcane aspect of the industry represents an opportunity to build unique value and services into your practice. We’ll cover fiber/fabric label lingo and take a look at some of the emerging technical fibers and textiles you may see showing up soon in home furnishings.
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