Name: Jana Platina Phipps
Company: Home Couture Collective / TrimQueen
City, State: Cortlandt Manor, NY
Jana Platina Phipps, founder of Home Couture Collective, aka the Trim Queen, is a trimmings expert and visionary for the use of embellishment in home decor, fashion, and DIY. She customizes textile programs for the home industry and consults for manufacturers, using her skills at connecting and collaborating to activate business growth. As the Trim Queen, she chronicles how she and the design community use trimmings as a powerful design tool. “Embellishment is a creative form of self-expression,” Jana believes. She teaches Trim Alchemy, the concept of turning the ordinary into the extraordinary using trim, via seminars, hands-on workshops, and on her social media channels.
Jana is an influencer, educator, and mentor and recently started teaching “Instagram Agility” to help brands and creatives leverage their social media for engagement. She leads industry design tours during High Point Market and in New York City, and in 2019 launched Maker Tourism, an annual artisan-focused tour in Venice, Italy. Jana lives in an historic home in the Hudson River Valley with her husband Lang, and their two children Wilton and Giovanna.
What is your area of expertise?
I am an embellishment expert, designing trimmings and sharing embellishment fabrications as a create form of self-expression and powerful design tool. As a byproduct, I have gained Instagram Agility which I now also teach.
What advice helped to accelerate your career?
Early on, I joined WithIt at its inception and my early mentors supported me with introductions that opened doors. These ladies taught me to step up, volunteer, connect and be gracious. This has served me well for 25 years and I still stay active in peer-mentoring that keeps me motivated and accountable.
What do you wish you’d known earlier?
Work / Life balance is a myth. See below.
Why do you love the textile industry?
I LOVE the CREATIVITY and the people. There are a million ways to use your skills in this industry, finding the right niche and company to empower creative design and thinking is the challenge.
How do you address “failure”?
Mistakes are for learning! That’s what I teach my kids and tell myself in business, life, and on the tennis court. My dad encouraged me to try and fail when I was young because I didn’t have as much to lose then as I do now.
What have your biggest challenges been in the past? Future?
My biggest challenge to date was having a baby and continuing to work. No one ever prepared me for how hard it was, and I am a tough broad w stamina, but having my daughter and working at full speed nearly put me in the hospital with exhaustion. This experience motivated me to start my own business.
How do you manage your work/life balance?
My work and life are integrated. I don’t seek balance because it’s elusive and I end up feeling defeated. Once I changed my expectations of balance, I felt more winning. Work and life heat up at different points, I ride the wave and feel best when I fit self-care in both scenarios.
How did you cope with 2020?
I pivoted, I analyzed my assets and created programming and a product line that I could do and sell virtually. E-commerce baby!
Do you have a daily routine to optimize your success?
Sleep is my drug.
What is your guilty pleasure?
What are your future goals?
To eventually retire part-time in Venice, Italy and create textile art.