Club Kitsch is a charming escape into feel-good design—a nostalgic, sun-drenched aesthetic that balances comfort with quirk, and retro familiarity with a wink of modern fun. Inspired by the wholesome Americana of the mid-century—think Norman Rockwell’s front-porch warmth, soda fountains, backyard barbecues, and picket-fence optimism—this trend invites us to return to a slower, sweeter way of living.

Here, the past isn’t just remembered—it’s reimagined. Bold patterns, buttery pastels, and playful silhouettes blend seamlessly with contemporary accents, creating interiors that feel at once timeless and refreshingly now. There’s a sense of humor at play: ruffled curtains, checkerboard floors, wavy mirrors, and novelty lamps nod to the kitsch of yesteryear while celebrating its enduring charm.

CLUB KITSCH

In the spirit of joyful interiors, Club Kitsch is about embracing the delight of the present moment. It reflects a cultural craving for levity, gathering, and personality-driven spaces. As Pinterest’s “Kitschens” trend and the rise of “dopamine decor” continue to spark consumer interest, there’s a growing appetite for interiors that don’t take themselves too seriously—but still feel deeply inviting.

Natural light, sunny palettes, and soft, rounded forms create a sense of leisure and belonging—spaces where people want to linger. Whether it's a retro breakfast nook, a vinyl-wrapped bar cart, or a punchy gingham sofa, every detail is infused with cheer and a bit of cheek.

Club Kitsch is more than a look—it’s a mood. One that welcomes imperfection, celebrates personal style, and makes room for the kind of happiness that comes from comfort, creativity, and a dash of good old-fashioned charm

Prickly Pink

Suncloud

Sour Melon

Tide

Hazelnut

Steel

Porcelain

Plain Pink

Sunny Day

Soured Citrus

Lost Lilac

Urgent Orange

Bulbous Yellow

Green Apple

Piscine

Raspberry Cream

Golden Haze

Algae Bloom

Resort Blue

Black Sand

Basic Brown

Buttercream

Tropical Green

Crisp Navy

Blackberry

Vivid Rose

Candy Floss

Florid Pink

Tomato

WHAT ARE THE KEY DRIVERS THAT ARE INFLUENCING THIS SHIFT?

How is it manifesting in the home?


Consumers are increasingly seeking comfort from life's simple pleasures. There is a growing appreciation for romanticizing daily rituals and routines as a way of infusing daily tasks with deeper meaning. This shift highlights the beauty and happiness that comes from living in the present moment and never taking simple, mundane moments for granted.

The revival of handheld objects and physical media is driven by the rejection of digital experiences and AI. This shift towards traditional comforts has pushed forth regional nostalgia as a way to connect with hyper-localized style codes and suburbia-agnostic aesthetics.

Nostalgic aesthetics are taking new form with the emergence of new summer classics. The comforting appeal of sunwashed materials, the lively use of color, and locally inspired motifs evoke a warm sense of childhood memories spent with loved ones. 

Assortments that promote community gathering and share-ability is key. From the kitchen to the pool, places within the home that bring us together are top of mind for consumers.

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