WHAT ARE THE KEY DRIVERS THAT ARE INFLUENCING THIS SHIFT?

How is it manifesting in the home?

Consumers are reinterpreting luxury through a younger, more experiential lens. Rather than relying on traditional markers of opulence, they are drawn to spaces that feel curated by the senses—spaces that engage touch, sight, and even sound.

A focus on sustainable practices has also redefined what feels luxurious, as unique designs crafted from repurposed or natural materials resonate deeply with this new vision of indulgence.

This vision of luxury translates into highly curated interiors that balance refinement and personality. Materials like velvet, patterned marble, and mixed metals continue to evolve, with a focus on texture and uniqueness.

Furniture designs are embracing curved, organic forms that feel inviting, while accent pieces showcase rich textures and artisanal craftsmanship.

trend tracker

SUBTLE UMBER

SPROUT

GOLDEN HAZE

WILTED PETAL

JADED TEAL

VELVET TRUFFLE

ALGAE BLOOM

CARAMELIZED

COSMIC INDIGO

PEAR SKIN

PUCKERED

POMEGRANATE JUICE

Dragonfruit

CLARITY

OLIVE BRINE

UNEARTHED

MAGENTA MUSE

BLACK SAND

DIFFUSED LIGHT

ENDURING RED

Eggshell

BLACK JAM

DUSTED FIG

PALE HEATHER

SOAKED VIOLET

Touch, color, and materiality are central to how consumers experience luxury—interiors must be felt, not just seen. Color isn’t just decoration—it’s a mood tool. Rich hues and unexpected pairings are driving emotional impact and individuality.Instead of labels or prestige, today’s luxury is shaped by uniqueness, emotion, and a sense of self—refined but never generic.

It’s in the gleam of color, the playful irreverence of forms that challenge convention and unfold a story of contrast. Where shadows meet light, softness finds structure, and restraint dances with drama, luxe living is reimagined for a new generation.

Elevate core offerings with bold tones, crushed finishes, or tonal embossing that feels both classic and edgy. Pair glossy finishes with matte, nubby, or textured textiles to create elevated tension. Introduce satin, silk, and moiré-effect fabrics for high-drama moments—ideal for accent chairs, drapery, or tufted pieces.

Drench marks a new chapter of opulence - where luxury is not measured by overt grandeur, but by emotion, curation, and the sensuality of materials. It is a study in contrasts: softness against structure, gloss against grit, restraint against drama. It’s in the gleam of color, the embrace of velvety drapes, and the playful irreverence of forms that challenge convention and unfold a story of contrast. Where shadows meet light, softness finds structure, and restraint dances with drama, luxe living is reimagined for a new generation.

DRENCH