WHAT ARE THE KEY DRIVERS THAT ARE INFLUENCING THIS SHIFT?

How is it manifesting in the home?


In a society driven by algorithms and sameness, individuality is the ultimate luxury. Consumers are rejecting uniformity in favor of products and experiences that reflect their distinct point of view. This desire for distinction is pushing brands to sharpen their focus, developing clear and compelling value propositions that resonate with individuality. As market volatility intensifies, brands that embrace their differences rather than conforming to trends find strength in their authenticity.

In the heart of a home, eclectic moments are born from a thoughtful collection of personal mementos, one-of-a-kind art pieces, and vibrant decor. Each item tells a story—whether it's a cherished trinket from a past adventure or an unexpected piece that catches the eye. Together, they weave a tapestry of nostalgia and eccentricity, evoking a sense of fantasy and escapism.

Connection in the home is centered around entertaining in expressive environments. Entertaining with whimsical decor in a colorful setting evokes a sense of childlike play.

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MAGENTA MUSE

GREEN BEAN

MURMUR

WILTED PETAL

COSMIC INDIGO

SERENDIPITY

CLARITY

PUCKERED

BASIC BROWN

COBALT

EVENING MIST

VIRIDIAN

CORN MILK

JADED TEAL 

FORASTED MINT

BLACK SAND

SOUR MILK

ORACLE

TOMATO

POMEGRANATE JUICE

Plain Pink 

A renewed connection to the inner child is shaping the way we design and live. Homes become playgrounds for the imagination, where bold color meets curious form, and whimsy is not just allowed but celebrated.

In times of uncertainty, individuality becomes a form of strength. Consumers are turning away from the generic and reaching for pieces that speak in their own language. They opt for objects that carry stories and have personality. The home becomes a mirror of the self, layered with meaning and unapologetic in its originality.

This aesthetic is trend-agnostic, unbound by seasonal dictates or prescriptive styles. It rejects the fleeting nature of “what’s in” and embraces the timelessness of what feels true to the individual.

Expressionism is where curiosity runs free - a dance of color, form, and feeling. It’s a home alive with novelty, where cherished keepsakes mingle with bold discoveries, and every corner tells a story only the inhabitant could write. Like a living collage of memory, this aesthetic invites the inner child to play alongside the seasoned collector, creating spaces that are unapologetically personal. It’s a home that is deeply layered, imperfect and playful.

EXPRESSIONISM