New Frontier speaks to a quiet, powerful shift—where 
 the home becomes a place of reconnection. Rooted in the honest beauty of rural life, this aesthetic draws inspiration from the land itself, offering a serene escape from overstimulation and the constant pace of modern living.

It’s a world where nature leads. Crisp air, open skies, and the scent of earth after rain create a sensory foundation for design that feels grounding and restorative. Every element—raw wood, stone, handwoven textiles—evokes 
 a sense of place. The result is an interior that doesn’t just look natural, it feels natural.

NEW FRONTIER

Informed by the rising movement of emotional sustainability, New Frontier offers more than visual calm—it invites a way of life. One where the seasons set the pace, where sourdough is passed between neighbors, and where crafting, preserving, and growing are seen not as trends but as acts of joy and self-reliance. It’s no coincidence that interest in modern homesteading, fermentation, and heritage crafts has surged—consumers are seeking design that nourishes the soul as much as the eye.

Sustainability here isn’t an abstract goal—it’s baked into every decision. From reclaimed materials to locally made goods, this aesthetic aligns with a growing desire for transparency, slowness, and meaningful production.

At its heart, New Frontier is about designing for a better rhythm of life. One that honors simplicity, prioritizes well-being, and welcomes a deeper harmony with the natural world.

Velvet Truffle

Enduring Red

Unearthed

Sprout

Sentimental Yellow

Weathered Greige

Dusted Fig

Tender Peach

Tea Cake

Sour Milk

Fired Earth

Caramelized

Diffused Light

Olive Brine

Nocturnal Green

COLOUR NAME

Pear Skin

Steeped Sage

Macadamia

Stable Grey

Basic Brown

Asteroid 

Eggshell

Black Sand

Pale Heather

Subtle Umber

Pomegranate Juice

Black Jam

WHAT ARE THE KEY DRIVERS THAT ARE INFLUENCING THIS SHIFT?

How is it manifesting in the home?


A new era of farmhouse design is coming to the forefront, merging the rustic charm of a traditional rural lifestyle with modern functionality and sustainable practices. This contemporary take celebrates raw materials, natural sourcing, 
 and thoughtful craftsmanship. 

Hobby culture has evolved into modern homesteading, where leisurely pursuits such as gardening and crafting have become pathways to self-reliant lifestyles.

The rise of nutrient design emphasizes materials and products that align with nature’s regenerative cycles. By utilizing abundant resources and biodegradable materials, these elements are designed to return to the Earth at the end of their lifecycle.

Design is evolving to prioritize resilience in the face of ongoing climate challenges. Integrating materials and technologies that protect against hurricanes and wildfires becomes crucial. Innovations such as fire- and impact-resistant exteriors, energy-independent systems, and elevated foundations are used to withstand extreme conditions. These designs create future-proof spaces with both the inhabitants and the environment in mind.

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