The Renaissance of Real
Explore the Aesthetic
Discover real design that’s grounded in what’s human, lasting and true.
The Renaissance of Real: Designing Spaces for Authentic Connection
What is the renaissance of real?
Today’s technology is transforming the world at a rapid pace, but with that speed comes a growing longing for the tangible and the real. In response, a countercurrent is emerging — one where the hand of the maker is visible, materials are tactile, and imperfections are celebrated as marks of humanity. It’s a rebalancing, where analog pleasures reclaim precedence and time-honored craftsmanship is valued anew.
These touchpoints anchor us in what feels real and true, signaling a broader cultural shift toward authenticity. As the pace of modern life accelerates, stepping beyond our comfort zones and awakening our curiosity are becoming essential tools for design. Meeting the growing desire for novelty and deeper experience will require a collective awakening that rekindles the spontaneity and wonder that are fundamental to the human experience.
These touchpoints anchor us in what feels real and true, signaling a broader cultural shift toward authenticity. As the pace of modern life accelerates, stepping beyond our comfort zones and awakening our curiosity are becoming essential tools for design. Meeting the growing desire for novelty and deeper experience will require a collective awakening that rekindles the spontaneity and wonder that are fundamental to the human experience.
Why does it matter?
Today’s consumer is emotionally driven - seeking connection, meaning and resonance in the things they choose to bring into their lives. As the world becomes increasingly mediated by automation and algorithms, our connection to the physical and the sensory is becoming a vital counterbalance. Without it, we risk losing touch with who we are.
This shift isn't just about aesthetics, it's about creating objects and experiences that resonate on a deeper level. Purchases are no longer purely transactional, they are reflections of our personal values. This mindset is shaping demand for design that tells a story, sparks feeling, and fosters a sense of belonging.
This shift isn't just about aesthetics, it's about creating objects and experiences that resonate on a deeper level. Purchases are no longer purely transactional, they are reflections of our personal values. This mindset is shaping demand for design that tells a story, sparks feeling, and fosters a sense of belonging.
How is it manifesting in the home?
From color- and material-drenched spaces that immerse the senses to pared-back design that offers clarity and restraint, this shift takes many forms. More than any specific aesthetic, it’s about the feeling a space evokes — and how true it is to the individual who inhabits it. What grounds one person might energize another. The throughline is design that resonates on a personal level, creating a sense of belonging and connection. Our four distinct trend narratives explore the many ways this pursuit of the real is shaping the home today.
PRESERVE
Preserve honors the echoes of heritage, the art of exploration, and the intricate dialogue between humans and the wild.
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Preserve honors the echoes of heritage, the art of exploration, and the intricate dialogue between humans and the wild.
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BARE
A quiet yet confident simplicity sets the tone for Bare, a narrative where minimalism intertwines with intellectualism to shape purposeful design
A quiet yet confident simplicity sets the tone for Bare, a narrative where minimalism intertwines with intellectualism to shape purposeful design
EXPRESSIONISM
Expressionism is a playful, youthful aesthetic that blends eclectic muses, quirky décor, and lively designs into a personalized, artful expression of identity.
Expressionism is a playful, youthful aesthetic that blends eclectic muses, quirky décor, and lively designs into a personalized, artful expression of identity.
DRENCH
Drench is a modern vision of opulence, where tradition meets rebellion, color and texture collide, and playful contrasts reimagine luxe living for a new generation.
Drench is a modern vision of opulence, where tradition meets rebellion, color and texture collide, and playful contrasts reimagine luxe living for a new generation.
We’ve translated this sentiment into four trend narratives, each exploring a unique expression of joyful living:
Together, these four themes form the creative framework of The Renaissance of Real - a methodology rooted in consumer insight, but brought to life through design that is deeply considered and beautifully real. This is authenticity, reimagined for the home.
Each season we begin with a single, powerful consumer sentiment - an emotional undercurrent shaping how people want to live, express, and connect. From that cultural insight, we build an overarching aesthetic direction and bring it to life through four distinct design themes. This season, that core sentiment is authenticity.
While technology continues to accelerate change, it is also sparking a renewed appetite for tangible, real-world experiences. Analog pleasures, raw materials, and the emotional pull of in-person connection are reclaiming importance. This is not a rejection of innovation, but a recalibration — harnessing the digital to enrich, not replace, the tactile and the human.
This movement champions technology as a means to illuminate rather than obscure our humanity. It’s about creating spaces, objects, and experiences that feel alive with meaning — pieces that invite touch, tell a story, and forge genuine connection. Technology has its place, but authenticity is the anchor.
While technology continues to accelerate change, it is also sparking a renewed appetite for tangible, real-world experiences. Analog pleasures, raw materials, and the emotional pull of in-person connection are reclaiming importance. This is not a rejection of innovation, but a recalibration — harnessing the digital to enrich, not replace, the tactile and the human.
This movement champions technology as a means to illuminate rather than obscure our humanity. It’s about creating spaces, objects, and experiences that feel alive with meaning — pieces that invite touch, tell a story, and forge genuine connection. Technology has its place, but authenticity is the anchor.
A Season of Authentic Expression, Heartfelt Connection and Design with Soul